My target audience was young male students between 18 – 25. This is because they are the social group that is more likely to watch a zombie type horror film as they are not as scared by blood and gore.
Young male adults stereotypically tend to prefer action/horror films and games, and shop in popular main stores for them, such as HMV and other similar stores. They tend to wear t shirts and jeans, and are not as worried about their appearance as females. They watch films such as Batman: The Dark Night and Inception.
I think because of these things, my film would appeal to the target audience as it appeals to their interests.
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